Birell @ Legion Run - Sponsorship Activation
To launch Carlesberg's new alcohol free beer - Birell and put the focus on it's isotonic effect, we partnered with Legion Run and created a warm-up zone with professional trainers, special Birell obstacles and a great photo opportunity for all running teams - giant letters spelling brand's slogan LIVE MORE.
To tease about the event we placed the letters at different corners around Business Park area. People should guess what message do the letters spell and to post Birell slogan with # along with a photo of a letter on their fb timeline. 10 participants win 10 double LR tickets.