Coca-Cola 60 Years in Bulgaria
To celebrate 60 years of The Coca-Cola Company in Bulgaria, we created "The Taste of Time" — a concept brought to life through four cultural chapters: The taste of Dreams, Freedom, Belonging, and Purpose.
Each reflects Coca-Cola’s evolving presence in Bulgarian life — from a symbol of aspiration to a brand with a mission. The concept shaped every detail of the experience, from live storytelling and curated zones to video, script, and visual art — crafted for an audience of partners, officials, and brand stakeholders.
