Lidl Merch Pop-up

To celebrate Lidl Bulgaria 15th years anniversary in Bulgaria, we launched Lidl’s first-ever festival pop-up shop in the country, offering exclusive merch for the biggest fans. Each purchase unlocked a spin of the Wheel of Fortune, with instant prizes that turned shopping into a fun, shareable moment.
The result: high engagement, long queues, and Lidl Bulgaria merch proudly worn throughout the festival — a true celebration of brand love, music, and community.